AI Operations
Save Big with Odoo: Affordable Email Marketing Simplified
Hitesh S - Rootlevel
November 27, 2024
5 min read

Create Stunning Emails in Seconds with Odoo: Design, Target, and Send at Just the Right Time!
Odoo Email Marketing is part of the Odoo ecosystem, seamlessly integrating with other apps like CRM, Sales, and Inventory.
Example: Automate campaigns based on customer life cycle stages or sales activity without needing third-party integrations.
Competing tools like Mailchimp, Hubspot and ConvertKit require manual syncing or third-party connectors for such workflows.
Features of Odoo Email Marketing
Simplify Design with Drag-and-Drop and Pre-Made Templates

- Create and customise your own email templates easily with Odoo.
- Don’t want to design a template from scratch?
- No problem! Choose from a variety of ready-made templates, adjust the layout, add your message and images, and launch your campaign in minutes.

- Odoo’s pricing is subscriber-independent, making it perfect for businesses with growing mailing lists.
- Send unlimited mass emails without any additional per-email charges.

- Analyse and trace your email campaign performance with metrics like click rates, open rates, leads, orders, revenue, and more.
- Use these insights to refine your marketing strategy and monitor opportunities and expected revenue generated from each campaign.
Responsive Design for All Devices
- Ensure your newsletters look great on any device. Odoo’s dynamic content adapts to screens of all sizes, optimising the layout and images for easy reading.
Simple Unsubscription Management

- Customise your unsubscription pages to match your branding and provide users with an easy, hassle-free experience.
- Maintain a clean, engaged audience effortlessly with Odoo’s built-in unsubscription tools.
Track Campaign Success with Odoo CRM
- Monitor the effectiveness of your campaigns by analyzing conversation rates, projected revenue, and actual results through Odoo CRM.
- Use advanced filters for detailed insights into campaign performance.
Pricing Benefits over other tools
- Odoo pricing is based on the number of users, not the number of subscribers or emails sent.
- This makes Odoo highly affordable for businesses with large subscriber lists or frequent campaigns, compared to tools like Mailchimp, Hubspot and Convert-Kit, where costs rise with subscriber count.
Why Choose Odoo for Email Marketing?
- Odoo provides an affordable, integrated, and easy-to-use solution for email marketing.
- Whether you're a small business or a growing enterprise, Odoo’s email marketing tools can help you design stunning emails, track performance, and scale your marketing efforts—all while keeping costs manageable.